Video Marketing – 3 Tips
Why? Because in today’s’ TV-mad society, nothing grabs people’s attention more quickly or effectively than video. That is not to say that you must ban articles, images or audio form your blog. Just that they do not have the same impact as video – which can and often does include written information, music and stock photos.
Videos can be done with nothing more than a webcam, which won’t get you any prizes for production value, but is good enough to get started. Eventually, when your presentation skills become a bit more honed, you can upgrade to an inexpensive digital video recorder, a tripod and some better lighting. Maybe even a “green screen”, which is just a pure green background that can later be replaced with whatever cool background image you want to use.
Here are three quick tips for better video marketing results.
1. Keep It Short – In case you haven’t noticed, most people have a short attention span. So whether you’re loading videos up to YouTube or other video hosting sites, it’s really important to keep them short. The same goes true for videos that you plan to use on your own website or blog. Five minutes should be more than adequate and is just enough for introducing a concept, sharing some personal anecdotes or even a brief sales pitch.
2. Stay On Topic – It’s funny what happens when the camera starts rolling. One minute you’re talking about a new marketing technique, the next about having a birthday party for your six year old. While many may love the personal interjection, it is best to stay on course. The way to do this is to have a structured approach. If a script works for, then go for it. But even if you like to “wing it”, an outline may be useful in helping you to stay on target.
3. Have A Call To Action - Just as your video should be focused on one singular topic, so too should be your intention for the viewer. What do you want them to do? Opt-in to your newsletter? Download a free PDF report? Listen to a pre-recorded sizzle call? Click on a link? Hit the “Buy” button? Pick one and be very clear about what it is the visitor needs to do.
Are these the only video tips? Not at all, but it’s a good start.
PS. Be sure to subscribe to receive my blog updates by leaving your information in the form below.
If you resonate with this and have some ideas or encouraging words to share, I’d love to hear from you down below. And if you think the people over on Twitter would benefit, a ReTweet is always appreciated too, and if you think your Facebook following would benefit from these words feel free to share them with your friends.
Wishing you prosperity and joy,