Effective MLM Prospecting
What is MLM Prospecting? If you think about it, Network Marketing prospecting is simply the way you go about finding people to communicate with about your MLM opportunity. Nothing really more complicated than that. Like digging for gold in the old West, prospecting is essentially how we get paid, by looking for (and finding) people who will share our interest and enthusiasm for the business.
Prospecting is an integral part of Network Marketing, so you must learn to do it as effectively and as consistently as possible – preferably on a daily basis, if you are truly committed to success.
Prospecting for business builders has been defined as a four step process by some MLM experts:
The are many different approaches for locating (finding) people to talk to. This can range from more old school techniques, such as talking to your “warm” market (friends, family, school, church, work) or engaging people you come across in your daily interactions (“three foot rule”). The advent of social media sites such as Facebook, LinkedIn and Twitter has opened up much greater avenues for meeting prospects than ever before.
Once you have found some folks, then the next part of the process is to share with them your business. Initial exposure to your opportunity does not need to be a two hour presentation filled with beautiful PowerPoint slides. It should be a brief verbal overview, a company brochure or short online video introduction.
Then from there, it becomes a sorting (separating) process, which will categorize prospects into two main groups: people that are open to the opportunity and people that are not.
Those that are open and interested should be plugged into the company system. Those that are not should be saved to a follow-up list for potential contact later on.
Some will, some won’t, so what, NEXT.
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Wishing you prosperity and joy,